Set up a pop-up shop
Setting up a pop-up shop - Home Restaurant (video)
Home is a thriving restaurant in the heart of Belfast. It first came to prominence in the autumn of 2011 when founder Stevie Haller used the 'pop-up shop' business model to test the market for his new venture.
'Popping up' for three months in Callender Street, a side street in Belfast's bustling city centre, Stevie quickly built up a large customer base with dinners enjoying nourishing food and the unique up-cycled interior. Later Home relocated, taking up permanent residence in Wellington Place, a few hundred yards from the initial pop-up shop.
Here, Stevie shares his experiences of setting up as a pop-up and how it helped him establish Home as a popular eatery.
Stevie’s top tips:
- "Choosing the right location for your pop-up is vital to its success."
- "Up-cycle and recycle! Be thrifty with your money, don’t spend a fortune on fit-out until you're sure the venture will work."
- "Social media is a great promotional tool if you don’t have a big advertising budget."