Set up a pop-up shop

Pop-up shops are temporary retail spaces. This short-term approach to running a business may be a good way to let you test a business idea or try your skills as a business owner. If you are already in business, a pop-up shop may help you to build your brand and increase sales.

Top tips for pop-up shops

The following six tips outline how you can successfully set up a pop-up shop:

1. Research your market

   Make sure you're fully aware of the marketplace that you plan to operate your pop-up shop in. Research significant trends, drivers and potential competitors - see market research and market reports.

2. Find the right premises

   Location is a key element to pop-up shop success. Take time to find quality premises in a good location and negotiate the right deal for a short-term let - see renting commercial property.

3. Get the finance right

   Every new business needs money when starting up and pop-up shops require good levels of stock to start-up. Create realistic financial forecasts and research finance options that are right for your business needs - see business financing options - an overview.

4. Market your pop-up

   The short-term nature of a pop-up shop means your marketing should be innovative and targeted to provide the greatest impact. Access local networks to create a buzz for your pop-up and use social media to generate interest and engage with potential customers - see create your marketing strategy.

5. Protect your business

   A pop-up shop may find difficulties in stock storage and business security. Theft of stock could cripple a short-term business. Assess your risks and make security plans to ensure your business remains safe - see business insurance: the basics.

6. Employ short term staff 

   Employment law still applies to short term businesses so you must know about the steps you need to take when employing people in your pop-up shop - see recruiting staff.