Guide

Strategic planning for business growth

Introduction

Growing a business means taking many strategic decisions about the way you want to expand your operations. Creating a strategic plan is a key part of planning for growth. It will help prepare a realistic vision for the future of your business. Doing so can maximise your potential for successful business growth.

A strategic plan should not be confused with a business plan. A business plan is about setting short or mid-term goals and defining the steps to achieve them. A strategic plan is focused on mid to long-term goals and explains the basic strategies for achieving them.

This guide sets out the basics of the strategic planning process and how to draw up a plan. It explains how to go about drawing up a strategic plan. It highlights some important issues to bear in mind. It shows how to implement plans.