A strategic plan document is typically the result of the strategic planning process. It is a stepping-stone towards strategy implementation and offers a roadmap for accomplishing your business' strategic goals.
There is no set way to structure a strategic plan document, but it is good practice to include the following:
- Introduction statement - briefly describing why you developed the strategic plan, its scope and duration.
- Business statement - briefly describing your business and its history. This can serve as an 'elevator pitch' when explaining your business to others.
- Vision statement - describing what you want to achieve or where you want your business to be.
- Core values - outlining the principles that underpin your business culture.
- Mission statement - describing the long-term purpose of your business.
- Problem statement - explaining key issues that you wish to address.
- SWOT analysis - examining your business' internal strengths and weaknesses, as well as external opportunities and threats. See a SWOT analysis example.
- Objectives and goals - outlining your top-level objectives as measurable and actionable steps. These might include attracting a new type of customer, developing new products and services, or securing new sources of finance.
- Implementation plan - setting out key actions (with desired outcomes and deadlines) needed to fulfil your top-level objectives.
- Monitoring and evaluation - determining which key performance indicators (KPIs) you will track, and how you monitor the progress against actions on an ongoing basis.
- Resourcing - summarising the impact of the proposed strategy on resources, including budget, staffing, premises and equipment.
You may also want to consider adding an executive summary. This can be useful for prospective investors and other key external stakeholders.
Rather than being fixed in stone, your strategic plan should be a dynamic document. You may need to revisit and adjust periodically to fit the changing needs of your business.
Once you finalise this document, you will need to take steps to implement your strategic plan.