Guide

Use design to improve your export potential

Introduction

To enter export markets successfully, your business may have to modify the design of your products. Not only that, you may also need to change their secondary features, such as packaging or marketing materials.

Branding and labelling are a few of the key considerations. In different countries, for example, certain colours can offend or attract buyers, weights and measures units vary, and local preferences and knowledge may contrast.

Depending on your target market, you may also have to comply with different product or packaging standards and regulations.

This guide explains how working with designers can help you open up opportunities overseas. It also tells you what you need to consider about the design of your products and marketing materials when selling in other countries.

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