Use design to improve your export potential
Understand your overseas customers
To be able to design your products and sell them successfully overseas, you need information on:
- the needs and preferences of your potential customers
- market size
- competitor activity
To get this information, you need to carry out some form of market research. For many small businesses, this can be visiting the country and talking to a range of people.
You can also tap into existing sources of information available from government agencies and private companies. You could also commission a consultancy to carry out a research project.
Find out more about the benefits of market research and market reports.