Use design to improve your export potential

Understand your overseas customers


To be able to design your products and sell them successfully overseas, you need information on:

  • the needs and preferences of your potential customers
  • market size
  • regulations
  • trends
  • competitor activity

To get this information, you need to carry out some form of market research. For many small businesses, this can be visiting the country and talking to a range of people.

You can also tap into existing sources of information available from government agencies and private companies. You could also commission a consultancy to carry out a research project.

Find out more about the benefits of market research and market reports.