Case study

Set up a pop-up shop

Setting up a pop-up shop - Home Restaurant (video)

Home is a thriving restaurant in the heart of Belfast. It first came to prominence in the autumn of 2011 when founder Stevie Haller used the ‘pop-up shop’ business model to test the market for his new venture. 

‘Popping up’ for three months in Callender Street, a side street in Belfast’s bustling city centre, Stevie quickly built up a large customer base with dinners enjoying nourishing food and the unique up-cycled interior. Later Home relocated, taking up permanent residence in Wellington Place, a few hundred yards from the initial pop-up shop.

Here, Stevie shares his experiences of setting up as a pop-up and how it helped him establish Home as a popular eatery.