Marketing standards for food and drink products

Marketing standards apply to specific food and drink products. They set minimum rules for quality, classification and descriptions of the products. Their aim is to ensure consistency across the supply chain and to protect consumers. 

If you produce, process, pack or market products covered by marketing standards, you must follow the relevant rules. You must also meet wider legal duties, including food hygiene, traceability and labelling requirements. 

This guide describes the main product groups covered by marketing standards in the UK and Northern Ireland, and tells you where to find additional guidance and support for your food and drink business.