Search results
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Competing fairly
How to ensure your business complies with competition law
Start a sales forecasts
How to use last year's sales as a starting point for your forecast of next year's sales to help manage your business more effectively.
Managing bereavement law and discrimination
The law around managing bereavement and how to ensure discrimination does not occur.
Managing bereavement and returning to work
How to provide help and guidance when an employee is ready to return to work following a bereavement.
Steps to take when managing bereavement
How to deal with the immediate aftermath of bereavement and how why it is good practice to develop a bereavement policy.
Benefits of supporting bereaved employees
Supporting your employee through bereavement not only helps them but can also benefit your business.
Managing employee bereavement
How to best manage bereavement in the workplace, from dealing with the initial situation to how you can help your employees.
Grow a tourism business
How to plan to grow your tourism business in Northern Ireland and take advantage of the growing tourism market including major events, screen and food tourism.
Planning to grow a tourism business
Plan to grow your tourism business by creating a strategic plan, assessing your current performance and conducting market research and write a marketing plan.
Tourism industry events and awards
The range of tourism industry events and awards in Northern Ireland that can help you grow your business by improving your skills and raising your profile
Funding support for growing a tourism business
Organisations that offer funding and support initiatives for growing a tourism business in Northern Ireland, such as Tourism NI, Invest NI and others.
Identify e-commerce opportunities
The main opportunities for introducing e-commerce within your business including direct sales, pre-sales and post-sales support.
Digital marketing for tourism businesses
How your tourism business can take advantage of digital marketing tactics like social media and CRM to promote your offering and drive repeat custom.
Branding for tourism businesses
Advice on how tourism businesses can use branding to set themselves apart from competitors and deliver unique visitor experiences.
Training for the tourism sector
Boost your employees’ skills to grow your business – find training for the tourism and hospitality sector including WorldHost customer service training
Price comparison rules: competitors
Complying with the law when you compare your selling prices to the prices that other traders charge and avoiding giving misleading pricing information.
Price comparison rules
How to stay within the law when you make price comparisons for your products or services and avoid giving misleading pricing information.
Price comparison rules: previous prices
Complying with the law when you compare your new selling prices to prices you charged previously and prevent giving out misleading information.
Pricing inspections
What to expect when a trading standards officer visits your premises.