Pricing information

If you make price comparisons with another trader's prices, you should take care that these don't mislead people by:

• giving false or misleading information
• leaving out important relevant details
• presenting the information in a deceptive way

To comply with consumer protection regulations, you should make sure that:

• the other trader's price that you quote is accurate and up to date
• you show the other trader's name clearly and prominently
• you make it clear when the other trader's price applied and in what circumstances
• the other trader's price is for the same product as yours - if it's for a similar product, you'll need to explain the differences
• you compare prices for goods that are supplied in the same quantity or the same state - or you explain any differences clearly
• you compare prices for goods that are sold in the same area, unless it makes no difference because there's a national pricing policy in place
• you don't make price promise claims about own-brand goods that aren't available from other retailers - for example, by offering to refund the difference in price to a customer if they can buy a certain product more cheaply somewhere else when that product is only available from you
• you can support any 'best price' claims with evidence showing that you're offering a lower price than your competitors