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Sales forecast assumptions
How to build expected changes in your business relating to factors such as your products and your market into a sales forecast.
Plan and forecast sales
How to use sales forecasting, a monthly prediction of your sales, to improve the management of your business and avoid cashflow problems.
Advantages and disadvantages of Facebook for business
The advantages of a Facebook businesses account such as targeted advertising and customer engagement and the disadvantages such as getting negative feedback.
Create a sales plan from a sales forecast
Advice on how to achieve your sales objectives by creating a sales plan including your focus, the necessary changes, the steps involved and your target markets.
Facebook for business
How to set up, run and monitor a Facebook business page and advertise through Facebook including the benefits and challenges.
Facebook advertising
How to use Facebook’s advertising platform to reach your specific target audience and achieve business goals - sales, sign-ups, awareness and engagement
Podcast for business
What you need to consider before launching a business podcast, the pros and cons, and how to set up and run a podcast series.
What to consider before launching a podcast
Identifying your podcast target audience, choosing a podcast name and how often you should release new episodes.
How to set up and run a podcast series
What you need to consider before setting up and running a podcast for your business including buying the recording equipment.
Advantages and disadvantages of having a podcast
Understand the pros of having a podcast for your business such as digital reach and the cons such as time and resources.
Pricing legislation
Legislation that protects consumers from unfair commercial practices, including misleading pricing information such as the unfair trading regulations.
Mobile marketing and m-commerce
This guide provides an overview of SMS marketing and mobile advertising and their advantages and disadvantages.
Avoid common mistakes in sales forecast
The key things to avoid when drawing up a sales forecast including wishful thinking, not making it achievable and moving goalposts
What are mobile marketing and m-commerce?
Which technologies allow mobile commerce such as mobile websites, apps, mobile advertising and SMS
Advantages and disadvantages of SMS marketing
Understand the benefits that marketing by text message brings and the pitfalls and costs associated with it
M-commerce and mobile marketing benefits
Some of the benefits of mobile marketing and m-commerce
How you can use mobile marketing and m-commerce
How you can choose the right strategy and platform for your mobile commerce
Creating mobile content for your business
How to successfully reach potential customers through mobile commerce, considering the needs of mobile users
Mobile advertising
How to create an advertising campaign for mobile formats and methods for measuring success