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Identifying business opportunities through market research - Forest Feast (video)
Ann Woods, Forest Feast, explains what market research databases and techniques they use to help identify new business opportunities.
Creating a successful e-commerce website - Old Mill Saddlery (video)
Growing export sales through our online shop - Christies Direct (video)
Safer ways of working
Reducing the health and safety risks of specific work activities
Understanding the local market
Guides on the local business support available for entrepreneurs and networking opportunities to increase your profile and sales
Health and safety
Guidance on health and safety basics, writing a health and safety policy, providing health and safety training, setting up a health and safety management system, managing the welfare of people and safer ways of working
Sales and marketing
Information guides on all aspects of business sales of products and services to marketing, both online and via traditional methods
Selling overseas
Preparing to export. Exporting - an overview. Entering overseas markets. Intellectual property protection overseas. Ethical trading. Manage the risks of exporting. CE marking.
Selling online
Accepting online payments. Create an online shop. Search engine optimisation. Pay per click advertising. Distance selling and online trading. Fulfilling online orders. Planning for e-commerce.
Managing the welfare of people
Protecting your employees from risks and looking after their health and safety needs
Sales and marketing - find a case study
Examples of businesses in Northern Ireland who have overcome sales and marketing challenges
What is a cartel?
An overview of how a cartel is defined by law and the penalties you and your business could face if it trades in one
Competition law
Understand how the Competition Act 1998 and the Enterprise Act 2002 affect your business
Price-fixing and other anti-competitive agreements
The law relating to price fixing and other agreements between businesses to restrict competition
Managing risks from diseases and infections in the workplace
Introducing policies and procedures to reduce incidences of disease and infections at work to protect your employees, clients and any other visitors
Optimising content for mobile devices
How to make sure your mobile website is accessible and easy to use
The sales meeting
How to prepare for and get the best out of your sales meeting including knowing your customer and making a presentation
Negotiate and close the sale
How to manage a negotiation, and ways of getting the client to commit to your product or service
Sales follow-up and relationship building
How to develop trust by ensuring a smooth transition from order to successful delivery and beyond
Sales meeting checklist
A step-by-step approach to the sales process from preparation and sales meetings through to closing a sale