Create an online shop

Growing export sales through our online shop - Christies Direct (video)

Case Study

Colin Christie, Managing Director of Christies Direct, discusses how the business has successfully grown its export sales through their online shop.

Christies Direct was established in 1992. It has now become a leading supplier of dog-grooming products. Their website is the third most visited pet-grooming website in the world, and online sales account for 30 per cent of their business turnover.

Here, Colin discusses how Christies Direct manages their website. This includes how they process their orders, choose their export markets, manage online payments and handle customer service. Colin also shares his tips on key things to consider when managing an online shop.

Case Study

Christies Direct

christies direct

Colin’s top tips:

  • “Provide excellent customer service.”
  • “Get your products right.”
  • “Engage regularly with your customers.”