Search results
Managing your copyright
How to use your copyright, license or assign your rights, and protect and benefit from your copyrighted work
Ecodesign in product and service development
What is ecodesign and how it can help you to minimise the environmental impact of your goods and services
User-centred design
Introduction to user-centred design, its benefits to your business and its role in product or service development
Designing a successful brand
How to use design to create a successful brand and build brand identity for your business
Price lists, estimates, quotations and tenders
Find out how to present prices to your customers, including how to draw up price lists, estimates and quotations and prices for tenders.
Choose the right social media platforms
Different types of social media platforms serve different business needs - how to choose the best one or combination to reach your audience and meet your goals.
LinkedIn for business
How LinkedIn works for businesses and how you can use it as part of your marketing plan to reach your audience and meet goals such as sales leads and awareness.
YouTube for business
How YouTube can be an effective way of reaching your audience with video content and how to best optimise your videos and manage your channel.
How to enter and win business awards
Entering and winning business awards is a good public relations opportunity that can raise the profile of your business.
Develop your public relations plan
The elements of a public relations (PR) plan including, aim and objectives, target audience, target media, tactics, schedule, resources, budget and evaluation.
Identify your target media for public relations
Identifying the media outlets that will be most interested in giving your business coverage including local newspapers, radio and influencers.
Public relations opportunities
Advice on tailoring your public relations (PR) activities to the needs of different media outlets.
Advantages and disadvantages of public relations
Consider the advantages and disadvantages of public relations (PR) such as cost, effectiveness, measurement, influence and reach.
Online public relations
How public relations on the internet differs from traditional print media activities including how to target key influencers.
Using a public relations agency
Advice on deciding whether to use a public relations (PR) agency and on choosing which one to use.
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Instagram for business
How Instagram works and how you can use it as part of your marketing plan.
Top tips for using Instagram for business
Tips to help you use Instagram in your business including how to set clear goals, build your following, post the right mix of content, use hashtags and take advantage of advertising options.
Soft Drinks Industry Levy
Guidance for businesses on the Soft Drinks Industry Levy
Self Assessment forms and helpsheets
Forms and further help on Self Assessment