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Creative sector in Northern Ireland
Introduction to the creative sector in Northern Ireland - its sub-sectors, growth and key organisations.
Factors to consider before you sell
The initial steps you need to take before you begin to sell your product or service including competition, customer base and market share
Examples of popular open source products and types
Common types of open source software and examples of applications for small business accounting, project management, etc.
Choosing computer hardware for your business
Key things to consider when you choose and buy computer hardware for your business.
Promoting your business online
Low-cost ways to promote and market your business, products or services on the internet.
WEEE user responsibilities
What your business must do when you are disposing of your waste electrical and electronic equipment
Water use authorisations
When you need an authorisation or licence for taking or storing water from a surface or groundwater source
Advantages of water efficiency in business
Some of the financial and non-financial benefits of taking a sustainable approach to water use in your business
How to analyse water use in your business
How you can assess the cost of your business water use by analysing how much water you use across all operations
Distance selling
The rules and regulations on distance selling (eg phone, mail order, online) and how to do it effectively.
Selling through retailers, wholesalers and other distributors
The benefits of selling to intermediaries and the key points to consider including how to manage your distributors.
Making your sales channels work together
How to manage your sales channels to increase sales including reviewing each channel and supporting them with advertising.
Reaching customers overseas
Reaching customers in overseas markets and the challenges you should consider such as resources, research and local laws.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.
Make the right sales contacts
Who you should be talking to when contacting target customers and how identify decision makers
How to get sales appointments
Getting the customer's attention and persuading them to meet you at a sales appointment by getting past the gatekeeper and handling objections
The sales meeting
How to prepare for and get the best out of your sales meeting including knowing your customer and making a presentation
Negotiate and close the sale
How to manage a negotiation, and ways of getting the client to commit to your product or service
Sales follow-up and relationship building
How to develop trust by ensuring a smooth transition from order to successful delivery and beyond
Sales meeting checklist
A step-by-step approach to the sales process from preparation and sales meetings through to closing a sale