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Evaluate business risks
Risk evaluation helps you determine the importance of each risk to the business and decide whether to take action
Prevent and reduce business risk
Reducing risk to business involves putting in place processes and methods to deal with the consequences of an adverse event
Strategies to help you manage business risk
Common strategies for treating the risks to your business are avoidance, acceptance, sharing, reduction and elimination
Business risk insurance
What is risk protection insurance and how to insure your business against financial losses associated with business risks
Using a sales agent
Advice on using an outside agency to sell your products and services, and the legal issues this can raise.
Generating sales leads
The importance of leads and generating and qualifying sales prospects including mapping your territory and using databases
Types of outsourcing services
Common types and examples of outsourcing services, including disruptive outsourcing solutions.
Set up sales a contract
How a sales contract is a vital element in business sales and how to create a contract that complies with customer protection regulations
Establishing your sales objectives
The steps you need to take to bring your business idea to market including studying the competition and defining your strategy
Create your sales plan
How a sales plan will help you to sell your product or service
Retail selling
How to successfully sell within a shop environment including portraying the right image to customers and building rapport
Online selling
How your business can successfully use the internet to sell its products or service including creating an online shop and marketing online
Sales agents and distributors
How a third party sales agents and distributors can help you establish sales or move in to new markets
Sell through licensing your product
How you can use an established company to help launch your product or service through a licensing agreement
Factors to consider before you sell
The initial steps you need to take before you begin to sell your product or service including competition, customer base and market share
Paying overseas suppliers
How to pay international invoices and overseas suppliers - common payment methods, their pros and cons, and foreign currency issues.
Distance selling
The rules and regulations on distance selling (eg phone, mail order, online) and how to do it effectively.
Selling through retailers, wholesalers and other distributors
The benefits of selling to intermediaries and the key points to consider including how to manage your distributors.
Making your sales channels work together
How to manage your sales channels to increase sales including reviewing each channel and supporting them with advertising.
Reaching customers overseas
Reaching customers in overseas markets and the challenges you should consider such as resources, research and local laws.