Benefits of email and the internet

Advantages of using internet in business


There are many advantages to using the internet in business. It can help you to work more effectively and productively, and grow your business more quickly.

Key benefits of using the internet in business

Your business can use the internet to increase:

  • profits
  • visibility
  • customer base
  • customer support options
  • opening hours (since the internet is 'on' 24 hours a day)
  • cost savings
  • networking opportunities
  • research capabilities
  • marketing options, including digital communications and automation
  • workplace and business efficiency
  • operational flexibility and productivity, eg remote working or outsourcing
  • data storage and management capabilities, eg through the cloud
  • access to a diverse range of business tools and applications

See more on using the internet for business.

Using the internet to manage corporate networks

Use of the internet is essential if you want to build secure corporate networks, such as:

  • extranets - where your customers or suppliers can access information like stock levels, delivery times or progress reports
  • virtual private networks or VPNs - where you can safely share resources and confidential information between staff or with selected outsiders (eg customers and suppliers)

Read more about the benefits of intranets and extranets and advanced computer networks such as VPNs.

Using the internet to outsource your IT

Some businesses make use of the internet to outsource different jobs or tasks. Rather than doing things in-house, you can use the labour, expertise and technology of other businesses. For example, you may outsource your:

  • data storage
  • e-commerce functionality
  • website maintenance
  • IT support
  • accountancy or payroll processing

By outsourcing your IT, you can reduce capital expenditure on IT hardware, software and training, reduce maintenance costs and easily scale services as and when you need them. Read more about the advantages and disadvantages of outsourcing.