Guide

Benefits of email and the internet

Introduction

The internet and email can help businesses to improve communications, access information and cut costs. They can also help you to boost efficiency, find business opportunities and work more closely with customers and suppliers.

However, to make the most of these benefits, you must fully understand the potential for the internet and email to improve the ways in which you do business.

This guide describes the advantages of using the internet for business. It examines the different ways you can promote your business online and use email marketing to engage and convert customers. It also looks at the most common types of e-commerce business models you can get up and running easily, including business-to-business and business-to-consumer websites.

Finally, this guide flags up some common internet and email security issues and suggests email and internet acceptable use policy to help you manage the use of technology efficiently and safely.