The internet and email enable businesses to improve communications, access information and cut costs. Used effectively, they can also help you to improve efficiency, find new business opportunities and work more closely with customers and suppliers.
However, to make the most of these benefits, it is vital that you fully understand the potential for the internet and email to enhance the ways in which you do business.
This guide highlights the advantages of using the internet for business and promoting your business via the internet. It looks at the types of e-commerce business models and considerations around using email for marketing and customer communication.