How can I use design in my business?
Using design to boost our sales - Mullins Ice Cream (video)
Mullins Ice Cream specialise in making luxury ice cream. Mullins carried out a packaging design project to reposition their product in the cluttered ice cream market place.
Peter Lynn, Sales Manager for the company, talks about their approach to the design project. He explains how the new packaging improved their standing in the local marketplace, recording a 900 per cent sales increase in Sainsbury's and double the number of distribution outlets selling their product.
Peter’s top tips:
- "Give your new design time to work."
- "If you don't have the skills internally, bring in professionals to help you with design."
- "Good design engages with customers and tells them about your product."