Case study

Step-by-step guide to starting a business

Starting a successful business - The Present Tree (video)

The Present Tree in County Antrim sells gift-wrapped trees as luxury organic gifts. Catherine Cunningham, founder of The Present Tree, explains how combining her love of trees and design has helped her to start and grow a successful business.

Since launching her business in 2013, Catherine has developed an online shop and is now shipping trees to customers throughout Europe.

Here, Catherine highlights the importance of market research, creating an efficient team and being passionate about your business.