Visual merchandising is about presenting your retail premises and products in an attractive way to entice customers and drive sales.
Attracting customers begins on the outside of your retail store. You can do this through visual merchandising methods, including strong signage and appealing window displays. These techniques should aim to bring customers inside the store. Considering your approach to these methods, alongside retail store layout and lighting, are some of the things that can help with visual marketing inside the store. Retailers can use visual merchandising practices to set a certain mood and introduce customers to new or featured products.
This guide explains, what visual merchandising is, how to use visual marketing techniques and the business benefits of visual merchandising in your retail premises.
It also highlights how to measure the impact of your visual merchandising and make improvements.