Visual merchandising for your retail business

Visual merchandising means arranging and presenting your retail premises and products to attract customers and increase sales.

Attracting customers begins on the outside of your retail store. You can do this through visual merchandising methods, including strong signage and appealing window displays.

Use signage, window displays, retail store layout and lighting to encourage customers to enter and explore your store. You can also use visual merchandising to highlight new or featured products.

This guide explains what visual merchandising is, how to use visual marketing techniques and the business benefits of visual merchandising in your retail premises.

It also looks at how to improve and measure the impact of visual merchandising.