Visual merchandising for your retail business

A clear and consistent brand can help customers recognise your retail business and distinguish it from competitors. It can also communicate your business' reputation and personality.

Your brand should be prominent throughout your business, including on street-fronted signage, the displays inside your retail premises, your website and social media channels. See branding for your business.

Use signs throughout your premises to share information and help customers find their way. Give each sign one clear purpose and keep the wording concise.

Signs will communicate product information and direct customers around your retail premises. For example, in a convenience store, overhead signs may indicate the aisles where specific products are located (eg 'Fruit and Veg').

Include a call to action where it helps customers complete a task, for example 'Pay here'.