Visual merchandising for your retail business
Visual merchandising: point-of-sale displays and price promotions
Customers may continue shopping while they wait at the checkout. A relevant point-of-sale display can encourage add-on purchases.
A point-of-sale display is a specialised form of sales promotion that is found near, on, or next to a checkout counter.
Point-of-sale displays work well for low-cost or complementary products that customers may need with their main purchase. For example, a convenience store might display chewing gum near the till, while a card shop might display pens and gift tags.
Consider small or complementary products that customers may forget or need with their main purchase.
Price promotions to attract customers
Retailers can attract customers to their premises by using various pricing tactics.
One method, called 'loss leader', involves selling a product deliberately below its profit margin. These items are often on display at the entrance to a retail store to attract customers inside to purchase goods that are more profitable.
Read more on different types of pricing tactics.