Search results
Understand your customers' needs
Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, customers must want it.
Segment your customers
Putting your customers into groups could help you understand and target their needs more effectively and identify the most and least profitable customers.
Chemical manufacturing water efficiency
How chemical industry businesses can use simple, cheap operating practices to reduce water use and save money.
Energy efficiency in paper and cardboard production
How paper and cardboard producers can cut their energy costs and meet Energy Performance Certificate requirements.
Paper manufacturing and renewable energy generation
Renewable energy sources for paper and cardboard producers, such as solar, wind and water power, and biomass.
Chemical manufacturing site pollution incident prevention
How you can prepare and deal with pollution incidents to minimise the risk of fines and clean-up costs.
Chemical manufacturing and water and sewer discharge
Types of water pollution related to chemical manufacturing, and how your business can reduce or prevent it.
Chemical manufacturing and land contamination
Types of land pollution related to chemical manufacturing, and how your business can reduce or prevent it.
Chemical manufacturing and noise pollution
How to avoid noise pollution, nuisances, and health and safety impacts from your chemical manufacturing activities.
The eCommerce Directive and the UK
What you need to do now that the eCommerce Directive no longer applies to the UK.
Working with Northern Ireland Trading Standards Service
How Trading Standards can help your business comply with the law when a customer has lodged a complaint about your business or you need general advice.
Fair trading for businesses selling goods or services
An overview of the law relating to fair trading and how this may affect your business - including pricing and product description.
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing.
Review and evaluate your current marketing spend
Factors you should consider when analysing your marketing budget such as last year’s customer spend figures and changes in the market.
How to attract, win and keep your customers
Advice on getting more business from your existing customers and on finding new customers to reach the most profitable groups.
How to stick to your marketing budget
Ideas for marketing objectives you could set for your business, and advice on keeping your aims on track to stay within your budget.
What is affiliate marketing?
What affiliate marketing is and how your business can set it up and benefit from the potential boost to website traffic and brand reach.
Digital marketing on a budget
Cost-effective ways to promote your business using email, social networking or a blog to reach your target audience with marketing messages.
Public relations on a budget
Advice on how to get the best out of public relations (PR) with limited funds by making your business stand out, networking and press releases.
Accurate descriptions: Rules for describing your products and services
How to describe your products and services in a lawful way in line with consumer protection legislation.