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Trade shows and exhibitions
Getting the most out of trade shows and exhibitions including choosing the correct trade show to attend locally and internationally.
Exhibition legal issues
Ensure your stand is accessible and meets legal safety standards, and that you comply with rules on sale of goods.
Choose the right trade fair
Research and identify the most suitable trade fair for your industry sector whether you are exhibiting or attending as a delegate.
Paper manufacturing and water and sewer discharge
Preventing water pollution from paper and cardboard production, and authorisations needed for discharges to water.
Paper manufacturing and land contamination
Dealing with land pollution at paper and cardboard sites, and how you can avoid causing land contamination.
Paper manufacturing site pollution incident prevention
Types of pollution incidents from paper and cardboard production, and how you can prepare for and deal with them.
How to comply with energy labelling requirements
An overview of the steps your business needs to take to comply with ecodesign requirements for energy-related products.
Which products need an energy label?
The types of in-scope energy-related products that require energy efficient labelling under legislation.
Ecodesign requirements
What your business needs to do to comply with the ecodesign requirements for energy-related products.
Ecodesign and energy labelling in manufacturing
How to comply with with ecodesign and energy labelling legislation that applies to energy-related products.
Advantages and disadvantages of email marketing
Email marketing can be a cost-effective way to reach your audience that can drive results, consider the pros and cons to make it work for your business.
Build your email marketing list
How to encourage people to sign up to receive your marketing emails through communicating the benefits, offering exclusive content, discounts and incentives.
Email marketing and privacy law
How to comply with legal obligations when sending electronic mail, including observing the Privacy and Electronic Communications regulations and opt-ins.
Five email marketing essentials to make your campaign a success
Key steps to maximise the impact of your email marketing campaigns including crafting the perfect subject line and keeping it relevant, engaging and consistent.
Measure performance and improve your email marketing campaigns
Analyse the data to monitor the performance of your email marketing campaigns so that you can measure your success and make changes to improve future campaigns.
Email marketing list opt-ins and opt-outs
Opt-in and opt-out procedures for email marketing messages, what type of opt-in and opt-outs mean for your business, and how to follow data protection rules.
Creating engaging content for your email marketing
What to include in your email marketing to increase click through rates including email headers, amount of content, calls-to action, images and text.
Rules about buying email databases
The laws relating to marketing databases regarding issues such as opt-ins, opt-outs, obtaining consent, privacy and data protection.
Email marketing and data protection
When you are allowed to provide an individual's personal information to a third party – you must take measures to protect customers’ personal information.
Email marketing best practice
How to ensure email deliverability and increase open and click rates by cleaning your lists regularly, using the right subject line and avoiding spam words.