Search results
The sales process
How to follow a step-by-step process to achieve sales, and build long-term customer relationships
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Competing fairly
How to ensure your business complies with competition law
Start a sales forecasts
How to use last year's sales as a starting point for your forecast of next year's sales to help manage your business more effectively.
Identify e-commerce opportunities
The main opportunities for introducing e-commerce within your business including direct sales, pre-sales and post-sales support.
Price comparison rules: competitors
Complying with the law when you compare your selling prices to the prices that other traders charge and avoiding giving misleading pricing information.
Price comparison rules
How to stay within the law when you make price comparisons for your products or services and avoid giving misleading pricing information.
Price comparison rules: previous prices
Complying with the law when you compare your new selling prices to prices you charged previously and prevent giving out misleading information.
Pricing inspections
What to expect when a trading standards officer visits your premises.
Pricing information
Guidance for traders on the regulations covering selling price information they provide to consumers to prevent misleading them.
Running an e-commerce website
The activities you will have to undertake once your e-commerce site has been launched including maintenance, marketing and security.
User experience in e-commerce
How to make an e-commerce website easy to use for the customer, including the user interface, shopping cart and payment software.
Implementing e-commerce
The different technology-related decisions to consider prior to introducing an e-commerce service including specification, domain name and web hosting.
Trading partner relationships and e-commerce
How internet-based technologies can improve relationships with your business and trading partners.
Disabled access and facilities in business premises
Information on what adjustments you can make to ensure your business is accessible to disabled people.
How to improve access for people with disabilities
Change policies and procedures to improve disabled people's access to your business premises, products, and services.
When a person is considered to have a disability
Description of those people who are legally defined as disabled under the Disability Discrimination Act 1995.
Customers' key rights when buying or hiring goods
How to make sure your products meet the rights of customers by ensuring they match the description, are of satisfactory quality and are fit for purpose.