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Advantages and disadvantages of using social media
Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use.
Comply with advertising standards
The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful.
How are advertising standards regulated?
How advertising standards are regulated in the UK by two advertising codes covering broadcast and non-broadcast advertising and how to work within them.
Online and email advertising regulations
The special rules and regulations you must adhere to when using online promotional or marketing methods under the CAP advertising code.
Four advertising pitfalls to avoid
Prevent misleading your customers and breaking advertising rules by avoiding these common advertising mistakes.
Advertising complaints procedures
What happens if a complaint is made against you and how you can complain about your rivals' advertisements if they are in breach of advertising codes.
The CAP and BCAP Advertising Codes
What kind of marketing and advertisements the Advertising Codes cover and the key points you need to be aware of.
Email marketing
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
What is email marketing?
Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.
Sales promotion examples
Methods you can use to promote and price your product or service including vouchers, deals, discounts, free samples and loyalty schemes
How to ensure your online sales promotions are compliant
How you can make sure your online sales promotions are compliant and do not mislead consumers.
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
International trade fairs
Advice on visiting or exhibiting at trade fairs overseas and finding the right fair for your business.
How to recycle your office waste
How recycling office waste is better than waste disposal, but it is better to eliminate waste or reuse materials.
Use paper efficiently in your office
How to use paper efficiently in your office in order to reduce costs and the environmental impacts of your business.
How to reduce waste from your office
Key areas and issues to focus on when you are cutting the amount of waste that your office produces.
Manage resources efficiently in your office
How to use a systematic approach to efficiently manage energy, water and waste at your office locations.
Cut water use in your office
How to reduce water use in your office by using water efficiently in washrooms and kitchen facilities.
Office energy efficiency top tips
How using less energy in your office locations can reduce your costs and your greenhouse gas emissions.
Remanufacture and reuse of office furniture
How remanufactured and recycled office products can deliver cost reductions and environmental benefits.