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Email marketing
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
What is email marketing?
Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.
Sales promotion examples
Methods you can use to promote and price your product or service including vouchers, deals, discounts, free samples and loyalty schemes
How to ensure your online sales promotions are compliant
How you can make sure your online sales promotions are compliant and do not mislead consumers.
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
International trade fairs
Advice on visiting or exhibiting at trade fairs overseas and finding the right fair for your business.
Types of joint venture
Differences between various types of joint venture structure, and how to decide on the right form of partnership for your business.
Joint ventures and business partnerships
What is a joint venture, how does it work, how it can benefit your business and how to plan your joint venture partnership for success.
Advantages and disadvantages of outsourcing product distribution
Consider the benefits and challenges of outsourcing product distribution, and IP issues in outsourcing agreements.
Licensing your intellectual property
How to license out your intellectual property, and choose the right type of license, to fuel the growth of your business.
Selling your intellectual property
How to value and sell your business' intellectual property and use your IP to support your growth strategy.
Grow your business through franchising
Find out how to grow your business through a franchise operation, and use franchise agreements to prevent common problems.
Intellectual property business help and support
Overview and contact details for organisations that can help and advise you on intellectual property queries.
Intellectual property health check
Find out how you can use the IPO's free IP Health Check tool to help protect your intellectual property assets.
Advantages and disadvantages of trade shows and exhibitions
Consider the advantages and disadvantages of taking stand space at a trade show or exhibition, such as networking and generating leads, versus costs and high competition.
Trade shows and exhibitions
Getting the most out of trade shows and exhibitions including choosing the correct trade show to attend locally and internationally.
Exhibition legal issues
Ensure your stand is accessible and meets legal safety standards, and that you comply with rules on sale of goods.
Choose the right trade fair
Research and identify the most suitable trade fair for your industry sector whether you are exhibiting or attending as a delegate.
Use intellectual property to grow your business
Ways you can use intellectual property (such as brands, patents and designs) to support the growth of your business.
Is your business ready for a joint venture?
How to carry out a SWOT analysis for a potential strategic partnership and assess if you are ready to enter a joint venture.