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Content marketing
Content marketing can help you build relationships with potential customers and increase brand awareness.
Advantages and disadvantages of content marketing
The main advantages of content marketing such as customer loyalty and increased web traffic, and the challenges such as skills and time resources.
Creating content for marketing campaigns
How to create content that is valuable to your audience, including getting the headline right and using evergreen and topical content.
Content marketing strategy and planning
How to plan and take a strategic approach to content marketing, including, setting objectives, targeting, idea generation and evaluation.
What is content marketing?
Why your business should consider a content marketing strategy as part of your overall marketing efforts such as social media, SEO and PR.
Types of content for marketing
The various types and formats of marketing content you can use in your content marketing strategy including blog posts, infographics and videos.
Ten ways to make your advertising campaign a success
Ten questions to help ensure your advertising campaign is working effectively including understanding the objectives and agreeing measures of effectiveness.
Checklist: choosing an advertising agency
How to help your business find the best advertising agencies by checking various factors such as memberships, specialisations, previous campaigns and clients.
Work with an advertising agency
How to get the best strategic, sales and campaign support from an advertising agency including how to choose and manage one that is right for your business.
Setting an advertising budget
How to set the right budget for your advertising campaign, and how to measure its effectiveness as a part of your overall marketing spend.
Choosing a PPC agency
When to use a PPC agency and how to find one including a list of the qualities and skills a good agency should have.
Tender for public sector contracts in Northern Ireland
Northern Ireland public sector contracts, government tenders and how to access public contracts in Northern Ireland.
Northern Ireland public sector contract rules
How EU rules govern how Northern Ireland public sector contracts are advertised and processed.
Public sector opportunities in Northern Ireland
Northern Ireland public sector tendering requirements for goods and services and how to access contracts.
Weights and measures rules for licensed premises
Weights and measures rules for licensed premises including approved measures of alcohol and pricing information.
Five ways to manage your client-agency relationship
What steps you should take to manage the relationship with your advertising agency including maintaining regular contact and setting confidentiality agreements.
Protecting consumers' economic and legal interests in the EU
Consumer rights protection in the European Union for transactions involving holidays, credit, toys, chemicals, financial services, energy and online purchases.
Product labelling and packaging in the EU
EU rules and regulations relating to product labelling and packaging including product origin and production, genetic modification, food, nutrition and plastics.
Providing consumer information in the EU
How to find and provide product information to your customers while complying with European Union regulations that aim to protect consumers from being mislead
Consumer safety in the EU
Rules and regulations in the European Union to ensure products are not dangerous to consumers, for instance cosmetics, foodstuffs, toys and explosives.