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Advantages and challenges of exporting to the USA
Be aware of the advantages and challenges of doing business in the USA
Sectoral opportunities in the USA
There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies
SWOT, PESTLE and other models for strategic analysis
Introduction to the common business analysis models, including SWOT and PESTLE analysis, scenario planning and Porter's Five Forces framework
Deciding which key performance indicators to measure
Focus on the key drivers of your business to make your measurement and target-setting much more effective
Employee focused performance measurement
Tools and techniques to measure and manage your employee performance more effectively
Benchmark your business performance
Use benchmarking to measure your business performance against that of your competitors as a focus for your growth strategy
Set business performance targets
How to move from performance measurement to target-setting in order to help your business improve and grow
Use KPIs to assess business performance
How to select key performance indicators that are well-defined and quantifiable to measure your business performance
Customer focused performance measurement
How to gather and manage information to help your business attract, retain and sell to customers
Competitor analysis
Performance metrics you can use to analyse your competitors, and how to use this information to inform your business decisions
Is my business ready to grow?
Common reasons why you may want to grow your business and how to tell if you're ready to expand.
Understanding customers in Great Britain
Understanding regional differences and identifying decision-makers
Assess the opportunity for exporting to Great Britain
Key sales opportunities in England, Scotland and Wales.
Sectoral opportunities in Great Britain
Find out the sectors that could offer opportunities for Northern Ireland businesses exporting to Great Britain.
Transport, logistics and infrastructure in Great Britain
Travel and shipping to GB, and taking advantage of the Internet
Marketing to customers in Great Britain
Identifying and selling to potential customers across GB
New rules for international road haulage in 2022
Prepare for new rules for transporting goods to or through Europe using cars and trailers, vans and HGVs from 2022
Marketing your product or service overseas
Ideas for how to market your product or service overseas.
Assess export market opportunities
Researching and adapting to customer requirements and the business environment in overseas markets
Selling and distribution in overseas markets
Look at different ways of selling and distributing overseas.