The first step to successful marketing is to identify potential customers. If you are targeting business customers, options include using trade directories or identifying members of relevant trade associations.
As part of your research, you should also ensure that you understand how customer requirements vary. If necessary, you may want to tailor what you offer to suit different customers.
Invest Northern Ireland provides access to a range of useful information, including company databases and other sources of market research. Read more about market research and market reports.
You need to decide what is the most effective way to reach customers. For example, you might sell directly or you could work with a local agent who has existing customer relationships.
You're likely to find that the same advertising and promotion methods that work for you in Northern Ireland work across GB. You can use your website or social media channels to communicate with customers, or in some cases to sell directly.