Researching export markets

Advantages and disadvantages of researching export markets


Researching potential export markets before you commit to entering them is a logical step but there are things to consider before you start.

Advantages of export market research

There are a number of benefits to undertaking market research before you enter new overseas markets, these include:

  • spotting trends
  • minimising risk
  • identifying threats and opportunities

Disadvantages of export market research

There can be potential drawbacks to conducting market research, these may include:

  • the expense of accessing expert information
  • outdated information leading to bad decision-making
  • it can be time-consuming