Researching export markets

Advantages and disadvantages of researching export markets

Researching potential export markets before you commit to entering them is a logical step however there are a number of things to consider before you start.

Advantages of export market research

There are a number of advantages of undertaking market research before you enter overseas markets including:

  • it can identify target export markets
  • it can minimise risk
  • it can help you identify threats and opportunities
  • it can help you identify trends

Disadvantages of export market research

You should also be aware that there are some drawbacks of conducting market research including:

  • it can be expensive
  • the information can be out of date
  • it can be time consuming
  • it can have a limited scope