Researching export markets

Carrying out and commissioning research on overseas markets


Market research is available from government agencies and commercial organisations.

Conduct your own market research

You can conduct research using media sources, such as newspapers, trade journals and the internet, and get information by networking with experienced exporters. Your trade associations may be able to help you with contacts. For many small businesses, the best approach is to visit the market and spend some time interviewing a range of people. Read more about how to develop an exporting marketing plan.

GOV.UK produces 'sector in-country' reports for many markets.

Commission market research

You can commission a market research agency to investigate your overseas market on your behalf.

Decide whether you want to use a UK-based agency or a local one. A local agency may understand your potential customers better and will be able to access the necessary information more easily. You should select your agency carefully, and check that their proposal shows that they understand your needs.

State what you expect to find out from your research in a clear brief. This should specify your aims in commissioning the research, and the timescales and presentation you want. Describe your business and product, state the information required and the geographical scope.

Access published market reports

You can also buy reports on some overseas markets.