Researching export markets

Conducting in-market export research


Once you have gathered enough information through online research to help you choose appropriate markets for your product or service, you should then conduct some in-market research.

Visiting your target market will allow you to gather specific information on the market for your product or service. You could also visit a trade show or conference, or participate in a trade mission. The data you gather in-market should be accurate and up-to-date.

Overseas Market Introduction Service

The Overseas Market Introduction Services (OMIS) is a chargeable service offered by the Department for International Trade through its network of staff in overseas embassies and consulates. It can be commissioned and managed online. OMIS offers:

  • bespoke market research, sector advice and market entry strategies
  • support during overseas visits
  • identification of possible business partners
  • help to prepare for exhibitions, events and trade fairs

Contact an International Trade Adviser (ITA) to find out about OMIS. Your ITA can help with advice on all aspects of exporting.

Trade Advisory Scheme

The Trade Advisory Service provides businesses with tailored export consultancy from Invest Northern Ireland advisors based in overseas markets. For information on the Trade Advisory Scheme call the Invest NI Business Support helpline on Tel 0800 181 4422.