Case study

Niche tourism opportunities

Creating a screen tourism experience - Clearsky Adventure Centre (video)

Andrew Porter, Director of Peak Discovery Group who run the Clearsky Adventure Centre, explains how they created a screen tourism experience.

The Clearsky Adventure Centre is based at Castle Ward Estate in County Down, where a number of scenes from the popular TV show Game of Thrones were filmed. The business took advantage of this by offering Game of Thrones themed experiences such as archery, boat tours and cycling tours.

Here Andrew explains how they identified this business opportunity, worked with the production company and promoted this tourism experience.