Develop a digital marketing plan

When planning your digital marketing, having a written plan in place can help keep you on track. Use our downloadable template to create your digital marketing plan.

Download a digital marketing plan template (DOC, 74K).

Remember that your digital marketing plan should be in line with your current marketing plan and business plan. Your digital efforts should contribute to the overall aims of your organisation.

For guidance on completing each section of the plan, see:

• digital marketing plan - executive summary
• digital marketing plan - situation analysis
• digital marketing plan - objectives and strategy
• digital marketing plan - tactics
• digital marketing plan - budget