Guide

Grow your retail business

Introduction

Retailing can be a rewarding career choice but it’s a highly competitive business environment.

Navigating the economic currents and dealing with shifting customers' shopping habits is a challenge. However, flexible retailers can explore new retail opportunities in Northern Ireland and beyond.

Knowing how to market your retail business can help your business to survive and thrive. Important traditional techniques of in-shop marketing, strong branding and great customer service play a big role. The growing trend of online marketing and selling offers further opportunities for growth.

This guide will help you to assess whether you can attract more customers to your retail business and grow new sales channels. It will also offer options for financial and advisory support for your retail business.