Retailing can be a rewarding career choice but it’s a highly competitive business environment. In Northern Ireland retailers make up over 10 per cent of all businesses and account for over 20 per cent of private sector employment.
Navigating the economic currents and dealing with shifting customers' shopping habits is a challenge. However, flexible retailers can compete successfully in Northern Ireland and beyond.
Knowing how to maximise your retail potential can help your business to survive and thrive. Important traditional techniques of in-shop marketing, strong branding and great customer service play a big role. The growing trend of online marketing and selling offers further opportunities for growth.
This guide will help you to assess whether you can attract more customers to your retail business and grow new sales channels. It will also offer options for financial and advisory support for your retail business.