

Online retailing is growing at an astonishing rate, with online sales now accounting for around one quarter of the total retail market. Retailers who ignore e-commerce may see their trade lessening as customers continue to shift to ordering products online.
However you need to think carefully and weigh all the advantages and disadvantages - backed by good market research - before deciding on whether or not to trade online.
The benefits of retailing online include:
Read further guidance on online selling.
Some negatives of online retail include:
For detailed guidance on the problems you might encounter selling online see common e-commerce pitfalls.
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