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Business growth: developing skills
Developing effective leadership skills and making the most of other people's abilities can help you grow your business
Advantages of reviewing business progress and target-setting
Understand how to use business performance review to set targets and develop a growth strategy for your business
Deciding which key performance indicators to measure
Focus on the key drivers of your business to make your measurement and target-setting much more effective
Measure your financial performance
Use common financial performance measures, such as profit margins and accounting ratios, to review your business finances
Employee focused performance measurement
Tools and techniques to measure and manage your employee performance more effectively
Benchmark your business performance
Use benchmarking to measure your business performance against that of your competitors as a focus for your growth strategy
Set business performance targets
How to move from performance measurement to target-setting in order to help your business improve and grow
Use KPIs to assess business performance
How to select key performance indicators that are well-defined and quantifiable to measure your business performance
Customer focused performance measurement
How to gather and manage information to help your business attract, retain and sell to customers
Competitor analysis
Performance metrics you can use to analyse your competitors, and how to use this information to inform your business decisions
Implementing a strategic plan
How to implement and execute your strategic plan, and monitor performance against your business' strategic objectives
Factors to consider before you sell
The initial steps you need to take before you begin to sell your product or service including competition, customer base and market share
Retail selling
How to successfully sell within a shop environment including portraying the right image to customers and building rapport
Online selling
How your business can successfully use the internet to sell its products or service including creating an online shop and marketing online
Sales agents and distributors
How a third party sales agents and distributors can help you establish sales or move in to new markets
Sell through licensing your product
How you can use an established company to help launch your product or service through a licensing agreement
Grow your business - find a case study
Local businesses tell their stories of growth, share strategies for success, and explain how they manage performance and risks
Packaging and labelling for export
What packaging and labelling considerations businesses should consider when exporting goods including local rules and language.
Product packaging design
How the design of your packaging can help you sell your goods and build your brand.
Packaging - environmental considerations
Environmental regulations and considerations when designing packaging including reducing the weight and volume and your duty of care for waste.