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The sales meeting
How to prepare for and get the best out of your sales meeting including knowing your customer and making a presentation
Negotiate and close the sale
How to manage a negotiation, and ways of getting the client to commit to your product or service
Sales follow-up and relationship building
How to develop trust by ensuring a smooth transition from order to successful delivery and beyond
Sales meeting checklist
A step-by-step approach to the sales process from preparation and sales meetings through to closing a sale
Who is involved in an e-commerce project?
An overview of the range of interested parties involved in an e-commerce project including marketing and IT and external suppliers
Prepare your business to tender for contracts
Assess areas for improvement in your business to pass pre-qualification and tender successfully for contracts
Sales ledger
The basics of using a sales ledger to monitor the money coming into your business.
Purchase ledger
What to record in a purchase ledger to keep track of how much money you owe.
Wages book
The value of maintaining a wages book and how to manage it if you employ staff.
Digital financial records
Reasons for keeping computer-based financial records and how to choose bookkeeping and accounting software packages.
Record-keeping best practice
Good record keeping habits and the "four S" approach: system, separate, security, storage.
What should my record-keeping system include?
The legal requirements for a record-keeping system.
Factors to consider before you sell
The initial steps you need to take before you begin to sell your product or service including competition, customer base and market share
Retail selling
How to successfully sell within a shop environment including portraying the right image to customers and building rapport
Online selling
How your business can successfully use the internet to sell its products or service including creating an online shop and marketing online
Sales agents and distributors
How a third party sales agents and distributors can help you establish sales or move in to new markets
Sell through licensing your product
How you can use an established company to help launch your product or service through a licensing agreement
Packaging and labelling for export
What packaging and labelling considerations businesses should consider when exporting goods including local rules and language.
Product packaging design
How the design of your packaging can help you sell your goods and build your brand.
Packaging - environmental considerations
Environmental regulations and considerations when designing packaging including reducing the weight and volume and your duty of care for waste.