Search results
Advantages and disadvantages of Facebook for business
The advantages of Facebook for businesses such as targeted advertising and customer engagement; and the downsides such as negative feedback and resources
Set up and run a Facebook business page
How Facebook works, how to set up a page and how you can use it as part of your marketing plan to reach your audience and engage wit customers online
Facebook advertising
How to use Facebook’s advertising platform to reach your specific target audience and achieve business goals such as sales, sign-ups, awareness and engagement
Measure and monitor your Facebook activity
How to track the success of your business’ Facebook activity using Insights, and use this information to post better content and improve audience engagement
How to use Facebook for business (video)
A short video tutorial on the benefits of using Facebook to reach your business audience and how to make the most of the opportunity to gain new customers
Identifying business opportunities through market research - Forest Feast (video)
Ann Woods, Forest Feast, explains what market research databases and techniques they use to help identify new business opportunities.
Creating a successful e-commerce website - Old Mill Saddlery (video)
Growing export sales through our online shop - Christies Direct (video)
Understanding the local market
Guides on the local business support available for entrepreneurs and networking opportunities to increase your profile and sales
Sales and marketing
Information guides on all aspects of business sales of products and services to marketing, both online and via traditional methods
Selling overseas
Preparing to export. Exporting - an overview. Entering overseas markets. Intellectual property protection overseas. Ethical trading. Manage the risks of exporting. CE marking.
Selling online
Accepting online payments. Create an online shop. Search engine optimisation. Pay per click advertising. Distance selling and online trading. Fulfilling online orders. Planning for e-commerce.
Sales and marketing - find a case study
Examples of businesses in Northern Ireland who have overcome sales and marketing challenges
What is a cartel?
An overview of how a cartel is defined by law and the penalties you and your business could face if it trades in one
Competition law
Understand how the Competition Act 1998 and the Enterprise Act 2002 affect your business
Price-fixing and other anti-competitive agreements
The law relating to price fixing and other agreements between businesses to restrict competition
What are mobile marketing and m-commerce?
Which technologies allow mobile commerce such as mobile websites, apps, mobile advertising and SMS
How you can use mobile marketing and m-commerce
How you can choose the right strategy and platform for your mobile commerce
Creating mobile content for your business
How to successfully reach potential customers through mobile commerce, considering the needs of mobile users
Optimising content for mobile devices
How to make sure your mobile website is accessible and easy to use