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How to approach gig promoters
Understand how gig promoters work and what they expect from you as a band or an artist.
Creative business support and funding
Discover where to find advice, funding and skills support for creative businesses in Northern Ireland.
How to promote your gig
There are many ways to advertise your gig – from traditional leaflets and posters, to social media promotion and email marketing.
Negotiate a gig deal
Find out what type of gig deals are there, how payments work in the gig business and how to negotiate booking arrangements.
How to pitch your music
Follow these simple steps to pitch your music to venues and to gig promoters.
Find an audience for your show
Learn how to increase gig attendance and use simple strategies to help you get more fans through the door.
Booking gigs: the basics
Understand the process of booking gigs, and find out what promoters and venue owners look for when choosing what acts to book.
Business growth: cashflow management
Cashflow issues are common in growing businesses - here's how to control working capital and manage finances for growth
Measure your financial performance
Use common financial performance measures, such as profit margins and accounting ratios, to review your business finances
Problems with growth: overtrading
Overtrading and lack of finance are common problems in a fast-growing business - here's how to overcome them
Grow your business
Browse our key guidance to help you find growth funding in Northern Ireland, and learn how you can scale up your business and grow
Business growth and premises
As your business grows and takes in more staff, you may need to assess your options for larger business premises
Avoid problems during business growth
Common issues that businesses often face during growth, and tips for overcoming these difficulties through proper planning and management.
Business growth: market research
Use market research to drive business growth and innovation and to stay ahead of the competition
Business growth strategy and planning
Maximise the chances of business growth success by carefully planning your growth strategy
Business growth: developing skills
Developing effective leadership skills and making the most of other people's abilities can help you grow your business
Record-keeping best practice
Good record keeping habits and the "four S" approach: system, separate, security, storage.
Purchase ledger
What to record in a purchase ledger to keep track of how much money you owe.
Wages book
The value of maintaining a wages book and how to manage it if you employ staff.
Digital financial records
Reasons for keeping computer-based financial records and how to choose bookkeeping and accounting software packages.