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Identifying business opportunities through market research - Forest Feast (video)
Ann Woods, Forest Feast, explains what market research databases and techniques they use to help identify new business opportunities.
Creating a successful e-commerce website - Old Mill Saddlery (video)
Growing export sales through our online shop - Christies Direct (video)
Knowing our customers' needs - Up and Running (video)
Managing social media in our business - The MAC (video)
Find out how arts venue The MAC (Metropolitan Arts Centre) manages their social media – Media and Communications Officer Ciaran Corr shares his experiences
Promoting our business through Instagram - Ivory & Pearl
Kate Speers, owner of Ivory & Pearl, explains how they promote their business through Instagram
Selling our products through supermarkets - Genesis Crafty (video)
Video case study with Genesis Crafty explaining how they successfully sell their products through supermarkets.
Marketing new products - Genesis Advertising (video)
Video case study explaining how Genesis Advertising market new products.
Running a craft brewery - Whitewater Brewing Company (video)
How Whitewater Brewing Company expanded from a small farm brewery to a larger-scale operation that exports around the world.
Running a food business from home – Lily Pink Bakery
Claire Magowan, founder of Lily Pink Bakery, discusses the challenges, rewards, and practicalities of running her food business from home.
Starting a food business - Bodega Bagels
Steven Orr, co-founder of Bodega Bagels, explains how they started their business.
Complying with food safety and hygiene standards - Kaffe O and Belfast City Council (video)
Orla Smyth, Owner of Belfast-based Kaffe O, explains how they approach food hygiene and safety to achieve a food hygiene rating of five.
Growing our food business by supplying major retail chains - Karri Kitchen
Shera McAloran, Director of Karri Kitchen, shares insights into the challenges and rewards of becoming a supermarket supplier.