Search results
Implementing a strategic plan
How to implement and execute your strategic plan, and monitor performance against your business' strategic objectives
Factors to consider before you sell
The initial steps you need to take before you begin to sell your product or service including competition, customer base and market share
Retail selling
How to successfully sell within a shop environment including portraying the right image to customers and building rapport
Online selling
How your business can successfully use the internet to sell its products or service including creating an online shop and marketing online
Sales agents and distributors
How a third party sales agents and distributors can help you establish sales or move in to new markets
Sell through licensing your product
How you can use an established company to help launch your product or service through a licensing agreement
Grow your business - find a case study
Local businesses tell their stories of growth, share strategies for success, and explain how they manage performance and risks
Packaging and labelling for export
What packaging and labelling considerations businesses should consider when exporting goods including local rules and language.
Product packaging design
How the design of your packaging can help you sell your goods and build your brand.
Packaging - environmental considerations
Environmental regulations and considerations when designing packaging including reducing the weight and volume and your duty of care for waste.
Support and guidance for home heating oil suppliers
How home heating oil suppliers can comply with Trading Standards legislation and avoid consumer disputes.
Growing a successful business - OutsideIn
David Johnston, founder and CEO of OutsideIn, explains how his company has grown and shares key lessons from its journey.
Measure performance and set targets
Understand the importance of measuring business performance, tools you can use, and how to set targets to help your business grow
The sales process
How to follow a step-by-step process to achieve sales, and build long-term customer relationships
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Make best use of standards
Introduction to the different technical, management and best practice standards, and their benefits to your business
Competing fairly
How to ensure your business complies with competition law
Start a sales forecasts
How to use last year's sales as a starting point for your forecast of next year's sales to help manage your business more effectively.