In order to ensure a good turnout, you will need to promote your event. Consider how you will raise awareness from the start of the planning process
Branding can help your event stand out to potential visitors. Think about the following:
- name – give your event a name that is memorable reflects what you are trying to achieve
- tagline – come up with a tagline that effectively describes your event and makes it sound appealing
- logo – create a logo you can use to represent your event
- visual elements – using a particular unique colour palette and design can enhance your branding and look professional
Your branding should feature on your website and social media, on any advertising and at the event itself. A strong, recognisable brand will enhance your reputation and set your event apart from the competition.
See branding: the basics.
Your marketing strategy and plan
You will need to develop and strategy and plan to promote your event. This will include:
- analysing the market and your positioning
- deciding who your audience are and how to reach them
- setting marketing objectives
- planning your tactics
- creating a plan and timeline for implementing your tactics
- monitoring and evaluation
Tactics you can consider are:
- advertising: the basics - eg local magazine and newspaper listings, billboards, radio
- public relations (PR) - eg press releases, launches
- direct marketing: the basics - eg direct mail, email marketing
- online advertising such as search engine optimisation (SEO) and pay-per-click and paid search advertising
- social media marketing and advertising
Promote a business event
If your event is for a business audience, such as a seminar, conference or trade show, you can promote it free on the nibusinessinfo.co.uk Events Finder. Complete the online form to register and get your events listed.