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Consumer credit
An overview of the rules about consumer credit and whether your business needs a consumer credit licence from the Financial Conduct Authority.
Advantages and disadvantages of using social media
Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use.
Comply with advertising standards
The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful.
How are advertising standards regulated?
How advertising standards are regulated in the UK by two advertising codes covering broadcast and non-broadcast advertising and how to work within them.
Online and email advertising regulations
The special rules and regulations you must adhere to when using online promotional or marketing methods under the CAP advertising code.
Four advertising pitfalls to avoid
Prevent misleading your customers and breaking advertising rules by avoiding these common advertising mistakes.
Advertising complaints procedures
What happens if a complaint is made against you and how you can complain about your rivals' advertisements if they are in breach of advertising codes.
The CAP and BCAP Advertising Codes
What kind of marketing and advertisements the Advertising Codes cover and the key points you need to be aware of.
Screen tourism business help and support
Support and advice for screen tourism – including Game of Thrones experiences - in Northern Ireland
Email marketing
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
What is email marketing?
Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.
How to ensure your online sales promotions are compliant
How you can make sure your online sales promotions are compliant and do not mislead consumers.
International trade fairs
Advice on visiting or exhibiting at trade fairs overseas and finding the right fair for your business.
Game of Thrones tourism in Northern Ireland
The Game of Thrones tourism opportunities in Northern Ireland, including filming locations, legacy and potential for local businesses to take advantage
Major TV and film productions in Northern Ireland
A list of some of the biggest feature films and TV shows filmed in Northern Ireland, including Game of Thrones, Derry Girls and Dracula Untold
Tourist Accommodation Quality Grading Scheme
The entry requirements and assessment process for tourist accommodation businesses to get a star rating from Tourism NI as part of the Quality Grading Scheme.
Tourism visitor experience quality grading scheme
The types of tourism business and attractions eligible for the Tourism NI visitor experience quality grading scheme, and the process to become quality graded.
Advantages of quality grading for tourism businesses
Being quality graded by Tourism NI can bring a number of benefits to your business, including improving your reputation and giving you a competitive advantage.
Tourism five-star rating system
Tourism NI’s five star rating system indicates the quality and standards of various types of tourism business including accommodation and visitor experiences.
Quality grading of caravan and camping parks
Tourism NI’s voluntary five star rating quality grading scheme for caravan and camping parks and the facilities that are assessed.