Guide

Choose the right name for your business

Introduction

Choosing a name for your business is a creative and enjoyable process. It is also one that you need to get right.

While it may be tempting to try to stamp your individual personality on your business name, there are many other issues to consider. Being objective and choosing a name that reflects your business strategy can be more valuable, especially as your business develops.

This guide offers advice on choosing a business name to create the right impression and how to manage the use of sensitive words and expressions in business names.

It also outlines the specific rules that you must follow when choosing a company name for a limited company, limited liability partnership, sole trader or partnership.