Apprenticeships guidance for employers
Guide
Choose the right name for your business
Words that you cannot use in your business name
There are some words and expressions that you can't use in a business name unless you have official permission. These are words that might give a false impression about your business. They are known as sensitive words.
The rules about sensitive words apply to all types of businesses and fall into five main groups:
Sensitive words
| Type of expression | Examples |
| Words that suggest your business is of national importance or status | British, National, International, European |
| Words that suggest a special status | Association, Authority, Chartered, Council, Institute, Society |
| Words that suggest a particular function | Charity, Insurance, Register, Trust |
| Words that suggest a specialised activity | Health Centre |
| Words that suggest connections with government or royalty | Parliament, Government, Royal, Queen, Prince |
Getting further help
These guidelines provide a basic summary of sensitive words. For further details on company names see rules for naming your business.
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Name your business
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