Choose the right name for your business
Words that you cannot use in your business name
Guide
There are some words and expressions that you can't use in a business name unless you have official permission. These are words that might give a false impression about your business. They are known as sensitive words.
The rules about sensitive words apply to all types of businesses and fall into five main groups:
Sensitive words
| Type of expression | Examples |
| Words that suggest your business is of national importance or status | British, National, International, European |
| Words that suggest a special status | Association, Authority, Chartered, Council, Institute, Society |
| Words that suggest a particular function | Charity, Insurance, Register, Trust |
| Words that suggest a specialised activity | Health Centre |
| Words that suggest connections with government or royalty | Parliament, Government, Royal, Queen, Prince |
Getting further help
These guidelines provide a basic summary of sensitive words. For further details on company names see rules for naming your business.
-
Start a business Helpline0800 027 0639
-
Companies House Contact Centre0303 1234 500
Also on this site